Speaking Tips For the “New” Economy

I spend most of my work time researching tips for public speaking and my friends who make their living in public speaking. Until recently I did not buy into the idea of a recession, but with the facts becoming clearer about the changing state of the public speaking business, I wanted to share some speaking tips for the “new” economy that we will experience.

According to a recent survey by the Association of Corporate Travel Executives meetings held internally, will be cut by as much as 40%.

For those that do a lot of talks for associations, it gets worse: 31% expect across-the-board cuts. You should therefore expect less opportunities to travel and speak at conferences and conventions.

This news comes to us from Meetings and Conventions magazine, where they said that only 41% of companies surveyed expect their budget to remain intact.

This does not mean that you should polish up your resume and go look for a job; remember that in any downturn, there ARE opportunities that present themselves. You see, the market for your message remains, even if budgets to pay you to present it live and in person are not. You have a unique God-given message and in every audience there are some who connect with you on a core level. Your job going forward is to build relationships with them.

So here are my top three tips for public speaking success in this “new” economy.

Speaking tip #1 Record every presentation that you do whether it is done live, in a teleseminar, in a webinar or what ever venue or opportunity you get. A $100 investment in a digital recorder combined with a decent lavaliere mike will pay off richly for you in the years to come as you turn your talks into content that audiences can enjoy even if they don’t get to meet you in person.

Speaking tip #2 Find ways to get people who do see you speak live to grant you permission to remain in contact with them by email or even better by US Mail. What ever you have to offer them as an incentive to get their information, DO-IT! The list you will build is far more valuable than the profit you earn on one sale.

Let’s say you have a book that you want to sell. If you sold them the book, you make, say $20 on an item that cost you $5. What if, instead of making the $15 profit now, you invested in a relationship with that person by giving them a free and autographed copy in exchange for their contact info. Which would you prefer? A transaction that pays you $15 in profit now or a long term relationship that produces a lifetime value per person of $100 or more?

Speaking tip #3 Repurpose your products to reach every type of learner there is. I know of at least 50 ways to re-purpose a single product and the reason this is important is because we have visual, auditory and kinesthetic learners who all want their content delivered in the way that they learn best. So give it to them.

I encourage my clients to think in terms of multiple products every time they tell me they are thinking of creating a new product. If you write a book, you must have an “as read by the author” version of the audiobook too. It’s also wise to produce your work in video as often as you can, even if the video is shot at home, edited by you, and distributed by YouTube or on your website as part of a membership model.

These are but a few of the speaking tips I work to implement into my clients businesses. Is it time for you to move away from dependence on the corporations, associations and conventions and build a passive income that will sustain you in any economy?

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Top 7 Tips for Public Speaking

What makes some people so great at public speaking? What makes their presentation so fascinating? Only a few have that skill, but you can learn it too! You won’t become an expert over night, but you can start by following these 7 tips for public speaking to massively boost the impact of your presentations. These tips are in no particular order.

1. Take your time

When speaking in front of a crowd, most people become nervous and talk like a waterfall. Instead, try starting your presentation with a pause. Take a few seconds to calm down and focus. Then start talking slowly, and don’t get faster. Make regular pauses. It will make your presentation feel much more professional and easy to follow. Public speaking can be hard on your nerves, the best thing you can do is practice, practise, practise! No one is born a public speaker, it takes practise and experience.

2. Talk, don’t read

Nothing is less interesting than someone how just reads from a notecard or the slides. People want to hear you talk! Do prepare a structure, but don’t plan every word! When you feel lost, take a look at your slide – you’ll remember what’s coming next. This only works if you practised your presentation enough though! (definitely do that) If you still get lost, prepare a simple notecard with a structure or keywords. (don’t put sentences on it)

3. Don’t fill your slides

Many people make the mistake of filling their slides with all the important content. If it’s all on the slide, what are you still doing here?

Instead, only put the important keywords on it when using a list. Or try using graphs, diagrams, images or anything else! The focus will shift towards you, the audience will pay you much more attention. Also, you aren’t bound to what’s on the slide, you can talk much more freely. (see Tip #2!)

4. Don’t build up

No matter how much people are looking forward to a presentation, if it’s super boring, they won’t keep listening. So start with something great, something really fascinating. Something, that makes people want more. Then, spread more of your best content through out the presentation. This way, it never gets boring, there’s always something new worth listening for! And public speaking is pointless if no one is listening!

5. Provide value

This is very important in the marketing world, but it applies here the exact same way. Everyone wants stuff. You go to an expo because you want to learn something new. You attend a talk because it sounds interesting. Because you will get something from it. Even if you just listen to someone’s story, it might give you ideas for yourself, or help you on your own journey.

Apply this to your presentations. Focus on the wants and needs of your audience, provide something of value to them. Not like a freebie (which is a cool extra though), but maybe exclusive insights. Help them achieve their goals, and they’ll come back for more!

6. Don’t hide

Often, you will find a lectern on a stage for public speaking. These are a great way to hide behind, so no one will notice how nervous you are! Or do they?

Instead of hiding, try moving forward. Change your position on the stage from time to time. Simply walk around, let the audience follow you. Try holding a casual conversation instead of being too stiff and inflexible. To be more flexible, a presentation remote is an absolute must. Personally, I use this one, and absolutely love it. Don’t forget that these can fail, too! (although I never had any problems with this one)

7. Tell Stories

Instead of just talking about facts, you could tell a story. When promoting a product or service, why not tell the fantastic success story of steve (one of your clients)? Or tell your personal story how you managed to achieve the impossible! (sounds interesting, doesn’t it?) A story can really make a presentation feel more alive and helps keeping the attention. No one can listen to facts for an hour straight.

Follow these tips every time you have to speak in public – you will notice the difference!

Read more here!

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3 Hot Tips For Presentations To New Prospects

3 Hot Tips For MLM Success

Here are 3 simple tips to communicate your business opportunity to new prospects, be they friends, acquaintances or cold leads:

1. Create Suspense.

You need to create suspense. Sometimes, we shoot ourselves in the foot by just talking too much and giving too much information at the get go.

Stop doing it

Instead be brief and build excitement and curiosity

When you talk too much you leave an opportunity for your prospect to make an uninformed decision – you don’t want that.

Be prepared to develop a planned strategy in how you prospect for team members

Develop the same principles of farming. A farmer plants seeds and then reaps at a later stage. You need to develop an environment of curiosity that leads the prospect to want to “buy” from you rather than you having to “sell” them – there is a huge psychological difference between the two.

Leaving the prospect in suspense makes them eager to hear what you have to say.

The point here is to get them to want to hear what you say, otherwise you are giving them just information rather than inspiration.

Suspense makes the prospect interested in what you have to say.

2. Urgency

You also need to move your prospects towards a decision that is time sensitive. You need to give them a reason to ACT NOW rather than waiting.

You need to give your prospect a compelling reason to act now. Buying moments are fleeting moments, so load up whatever you need to give by way of incentives to ensure that the prospect makes a decision now. It is statistically proven that it is harder to sell someone a second time than it is the first, so seize the moment first time round.

If you prepare the prospect through SUSPENSE, and then give them a compelling reason to act in an URGENT manner now, then you have set the scene for the third thing you need.

3. Fear Of Loss

You need to remind your prospect that if they don’t act now they will experience some form of loss, be it financial, emotional, or psychological.

Now one disclaimer I would put here ….. You have to believe that they will suffer loss. Don’t peddle a line that is a throw away sales line. If you genuinely believe that they will suffer some loss then communicate this with enthusiasm. Anything less will be shown up in time as a sales line.

If you don’t genuinely believe there will be loss, then get out of that and get into something that you passionately believe in !

People smell fakes a mile away – it is called intuition.

A fear of loss gives your prospect a reason to ACT. It is a buying motive they need to make them decide now rather than later, or not at all.

Combine all three in your lead generation, be it verbal or written, be it cold or warm lead.

Practice all three and develop your own scripts, based on what you will say in a variety of different situations, and also develop responses to a range of responses. You don’t have to be Einstein to work out what people will say in the majority of cases, so prepare in advance.

Suspense, Urgency & Fear of Loss – include them in all your presentations and watch your downline grow before your eyes